Best Music MarketingSay hi
UK Music Promotion & Marketing Agency · Est. 1996 · AI-amplified

Best
Music
Marketing.

The UK music promotion and marketing arm of Quite Great — three decades of release campaigns, BBC and commercial radio plugging, music press, festivals and AI‑amplified marketing. Built on craft since 1996. Sharpened today by AI.

Start a campaignOur story
Cambridge · UK
A vinyl record with a magenta label, a lime shell cassette, and three bright star stickers, on a cream paper background.
1996Founded in Cambridge
30Years of UK music PR
1000sArtists, releases & campaigns
AIIn every brief in 2026
01The Story

A boutique music PR agency that has kept its edges.

Quite Great has been promoting musicians, events and brands in the UK since 1996. Best Music Marketing is the home of our music work — PR, radio, online, events and AI-sharpened campaigns.

This site has been designed and built with AI — by intent, not by accident. While it makes the site as clear, quick and useful as we can make it, the music PR and music marketing you receive is human. Quite Great is a family company; we've been running music campaigns out of Cambridge since 1996.

See how human we are
  1. 1996

    A friendly exclamation.

    Quite Great launches in Cambridge. The name is borrowed from a five-year-old who used it for anything fun, exciting and impactful. It still fits today.

  2. Late 90s

    Big campaigns, big personalities.

    The team begins working with rock legends and major labels — and starts building the press, radio and event relationships that still open doors today.

  3. 2000s

    Tours, festivals, breakthroughs.

    National campaigns for signed and unsigned acts — from rock to classical, folk to dance — including games, brands and indie launches.

  4. 2010s

    Press, social, broadcast in one room.

    Print, radio, TV and digital strategy under a single brief. Releases become news stories; news stories become chart campaigns.

  5. 2026

    Craft meets machine intelligence.

    AI enters the workflow — sharper angles, faster outreach, tighter radio targeting, and smarter measurement for every brief.

02What We Do

Six crafts. One brief.

Each campaign is owned by a senior strategist end-to-end. Pick one service or stack them — every brief starts with a conversation.

01

Press, Radio & TV PR

National and regional coverage across newspapers, magazines, BBC, commercial radio, podcasts and TV. Briefs built around the story you actually have.

02

Radio Plugging

Targeted plugging to the programmers who move charts and shape tastemaker rotations. Shortlists built on 30 years of contacts, not bought lists.

03

Online, SEO & Social

Editorial features, releases and playlists written for humans and structured for search. A newsroom that turns a release into sustained coverage.

04

Live Events & Festivals

PR and marketing for tours, festivals and one-off shows — from a 200-cap launch gig to multi-stage UK events.

05

Releases, Distribution & Charts

Single, EP and album campaigns coordinated with distribution partners. Press, radio and online timelines aligned to release week and beyond.

06

AI‑Amplified Campaigns

Machine intelligence sitting alongside human judgment. Sharper angles, faster outreach, smarter measurement — the same campaign, more reach.

A magenta vinyl spinning on a black turntable on a sunlit wood desk, with lime and cobalt light threads rising off the record.
03The AI Shift

Sharper angles.
Same old ears.

AI does not replace the music PR you have known — it tightens it. Coverage patterns become visible before they happen. Press targets become sharper. Radio follow-ups become faster.

  • Pattern spotting on coverage

    Where the press has been moving on a release, what angles work, which outlets to lead with.

  • Tighter radio targeting

    Shortlists built from 30 years of station, programmer and genre relationships — refreshed for 2026.

  • Faster turnarounds

    Drafting, fact-checking and distributing press materials in hours, not days.

  • Smarter measurement

    Coverage that maps to listening, plays, saves and sales — not just column inches.

04The Heritage

Small cross section of our history.

A selection from three decades of work publicly listed by Quite Great — legends, breakthrough acts and the teams behind them.

A row of nine colorful framed abstract music-inspired artworks on a cream gallery wall.
Mick Jagger
Rod Stewart
Mariah Carey
The Bee Gees
James Brown
Prince
Meatloaf
The Eagles
Kiss
Jethro Tull
Stevie Wonder
Emeli Sandé
Pixie Lott
Tony Hadley
Marti Pellow
Brian Eno
Michael Nyman
Steel Pulse
Ladysmith Black Mambazo
Talking Heads
Yes
Nerina Pallot
Bootsy Collins
Chaka Khan
Abba
Paul Simon
Nickelback
Simply Red
Andy Summers
Richie Blackmore
Russell Watson
Tim McGraw
Linkee
Ministry of Sound
Mixcloud
Sony Music
Universal
Warner Music
AWAL
Cambridge Rock Festival
The Rhythm Festival

…and many more — including unsigned acts, festivals and brands who have trusted Quite Great with their UK launch since 1996.

05Frequently Asked

Questions music PR clients always ask.

Plain answers based on 30 years of UK music public relations — no jargon, no spin.

Q1

What does a music PR agency actually do?

Securing national and regional press coverage, plugging singles and albums to BBC and commercial radio, building online editorial and playlists, supporting tours and festivals, and coordinating release weeks across print, broadcast and digital — for signed and unsigned acts.

Q2

Do you work with unsigned artists?

Yes. Quite Great has supported unsigned and independent talent since 1996, alongside signed acts, major labels and brands. Briefs are sized to the project and the budget.

Q3

Which genres do you cover as a UK music PR agency?

Indie, rock, pop, classical, jazz and blues, country and folk, dance and electronic, hip-hop, world and more — across the UK, Ireland and international releases.

Q4

How does AI fit into the brief?

It sharpens coverage pattern analysis, radio and press targeting, and turnarounds on press materials. The campaign — the angles, the relationships, the creative — stays human.

Q5

Where are you based, and where do you work?

Quite Great is based in Cambridge, UK. We work on UK campaigns daily and run international releases when the brief calls for it, including Ireland and Europe.

Q6

How much does music PR cost in the UK?

It depends on brief and scope. A focused single or album press push can run from a few hundred pounds; full release, radio plugging, online and broadcast campaigns run from low-thousand-pound monthly retainers; tour and festival PR is sized to dates. Every proposal is tailor-made — ask@quitegreat.co.uk for a quote.

Q7

How do I promote my single or album in the UK?

A UK music PR campaign typically combines a press release and story angle for national and regional media, BBC and commercial radio plugging, online editorial, playlist pitching and a coordinated release-week timeline. We shape the brief to the release, the artist and the budget.

Q8

How long does a UK music PR campaign take?

Most album and single press campaigns run 4–8 weeks, with radio plugging continuing in waves after release. Tour and festival PR is sized to the run-up to the date. We work back from your release or event, not the other way around.

Q9

What is radio plugging, and do you do it?

Radio plugging is targeted outreach to radio programmers — at the BBC and across commercial stations — to secure plays, interviews and playlist adds. Quite Great has been plugging records in the UK since 1996, with a 30-year contact list we refresh continuously.

Q10

How do I get in touch?

Email ask@quitegreat.co.uk or call +44 (0)1223 844440. Replies go out fast.

06From the Quite Great Press Room

Deeper PR guides from our parent brand.

For deep reads on budgets, timelines and wider PR across books, brand, art and charity — see Quite Great's wider press room.

About Quite Great

The Boutique UK PR Agency

The full Quite Great story — the directors, the 30-year pedigree, the breadth of work beyond music.

Read on Quite GreatPricing guide

How Much Does PR Cost in the UK?

Quite Great's practical read on retainer, project and campaign budgets across UK music PR.

Read on Quite GreatRelease week

Album PR Campaign Timeline

What to do and when — from green light to release morning, written by Quite Great's music desk.

Read on Quite GreatUnsigned artists

How to Promote a Debut Single Without a Record Label

A practical guide for unsigned talent — written for Quite Great's indie and unsigned clients.

Read on Quite Great
07Start a Campaign

Tell us what you
want heard.

A single, an album, a tour, a festival or a brand partnership — we reply quickly and we reply in plain English.

Email us with any relevant information about your project and we'll set up a chat to discuss.

ask@quitegreat.co.uk+44 (0)1223 844440WhatsApp us
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