Are these guides really free?
Yes. They're written by the music desk at Quite Great to share the practical knowledge they use on every campaign. No email gate, no upsell — just read them.
✦Free guides for UK artists
Practical guides for artists planning UK music promotion.
Short, plain-English, no upsell. Written by the Quite Great music desk from doing the work every week, since 1996.
Pitching
How to pitch BBC Introducing as an unsigned artist
The upload portal, the Uploader shows, the pitch email that actually lands, and the mistakes to dodge — written for unsigned artists who've never done it before.
Read the guidePressHow to write a UK music press release that lands
When to use a press release vs an email pitch, the structure journalists expect, and a worked example for a debut single. No 'for immediate release'.
Read the guideRelease weekHow to plan your UK release week, T-12 to release morning
The realistic timeline for a UK single launch — lead times for BBC Introducing, Spotify for Artists editorial pitching, press list, social, distribution readiness.
Read the guideBudgetHow to budget music PR in the UK
Realistic ranges for a single press push, a full album campaign, a tour-pr run, plus how to read a proposal so you know what's actually in it.
Read the guideFree PDF
UK single release timeline — printable PDF.
A one-page printable showing every task from T-12 weeks to release morning and the week after. No email gate. Just download it.
FAQAbout these guides
The questions people always ask.
Do I still need a PR agency if I read these?
Depends on what you're trying to do. DIY works for a strong second single with a clear story and time on your hands. For a debut album, a tour PR run, or BBC pitching that's repeating without response, an agency saves you months and opens doors a cold email won't.
Can I share them with my band, label or students?
Yes — please share them. They're written with the explicit intent of being conversation-starters in scenes where advice usually stays private.
Want a hand with the actual PR?
We're a small, busy team. Email us the artist, the release and the date and we'll come back with a short proposal.